Mark Brownlie 23/04/2025 Mark Brownlie 23/04/2025

GA4 User Data Collection Acknowledgement

A GA4 data loss and recovery story

Mark Brownlie 26/02/2025 Mark Brownlie 26/02/2025

Predictive Purchaser Audiences In GA4 for Google Ads

Create and connect propensity churn and predictive purchase audiences in GA4 to Google Ads

Mark Brownlie 26/02/2025 Mark Brownlie 26/02/2025

Performance Max Insights Only Available in GA4

See Landing Pages for Cross-network sessions and which should be excluded from expansion rules and % of Remarketing from New Vs Returning metrics

Mark Brownlie 16/01/2025 Mark Brownlie 16/01/2025

Update GA4 Channel Group For Gen AI Referral Traffic

Want to see how much web traffic Gen AI is sending to your site in GA4?

Mark Brownlie 03/03/2024 Mark Brownlie 03/03/2024

Track Hubspot Forms as Conversions With GTM

The ultimate guide on how to track HubSpot form submissions with GTM and send enhanced conversion data like email address to google ads and send a purchase event to GA4.

Mark Brownlie 22/03/2023 Mark Brownlie 22/03/2023

Auto-Tag Google Shopping Organic Free Listings to Track Performance in GA4

Do this in order to monitor what happens after a customer sees your free listings in Organic Shopping with reports in Google Merchant Centre and Google Analytics (GA4).

Mark Brownlie 15/03/2023 Mark Brownlie 15/03/2023

Google Analytics UTM Tracking Parameter Cheat Sheet To Track Links From Paid Media Campaigns

All non-Google i.e. facebook, instagram, linkedin, tiktok and email require utm tags as the basis for cross-channel measurement in GA4.

Mark Brownlie 22/02/2023 Mark Brownlie 22/02/2023

GA4 Reports Longer than 14 Months Without Big Query or Looker Studio Limits

Edit standard reports with the reporting Library in GA4 to side-step the time-limited lookback window enforced on Exploration Reports (which is currently 14 months). It might mean you can delay Exporting to Big Query for a bit longer.